Sometimes all you need a supermarket that just gets modern life
Everyone knows Ocado is the online supermarket, but that’s about it. We crafted this animation that told the British public it understood the hectic nature of their worlds.
TV
Agency: NOW
Studio : Blink
Ocado is known for being the online supermarket but how do you emerge from all the delivery services from physical supermarkets and create an emotional connection? We made Britain feel understood. This brand ad was designed to create a campaign as unique as Ocado itself. ‘Made for Modern Living’ is the result.