Using nostalgia to get parents to buy their kids travel insurance.
Brief: Get young people to take out travel insurance.
Insight: No one worries about you more than your parents.
Idea: Get parents to buy their kids travel insurance by showing them stupid stuff they did when they were young.
Creativepool
Bronze Award 2023
DPS Prints
Video
Manifesto showcasing the little errors that we all did, even 30 years ago.
These happen more often on holidays, where we take more risks.
Facebook Carousel
Facebook Story
Story to collect UCG content that will then be displayed in a virtual museum, the Admiral Risky Museum.
Direct mail
We’d send out a DM booklet that is designed to look like a family photo album. Inside, they would be photos of young people in risky situations from the past and modern day.
The back of the booklet directs the reader to discounted insurance for their children.