George + Lucas
Advertising Creatives
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Greggs

Sausage rolls fit for soldiers.

 

Recently, The British Army banned its soldiers in the Royal Dragon Guards (North Yorkshire) from Greggs as it looked unprofessional seeing them standing around eating delicious sausage rolls and pasties.

Here was the situation:

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We think the soldiers deserve the break, so we designed a bag for Greggs that’s a little more incognito.

 

We created the pattern out of Gregg’s iconic sausage rolls and pasties.