Apologising to give Doritos a new audience.
Prints
Brief: let people know Doritos BBQ Ribs are vegan.
Insight: Doritos BBQ Ribs could not be further away from vegan culture.
idea: Doritos reveal their dirty meat free secret and apologise.
Our prints show Doritos saying sorry to meat eaters from their betrayal.
Instore / POS
Shelf wobblers we tell shoppers that Doritos have be moved to a new location in the supermarket.
“We’ve been banished to the veggie aisle’
